Branding
Branding
This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.
This is your Project description. Provide a brief summary to help visitors understand the context and background of your work. Click on "Edit Text" or double click on the text box to start.
Branding
Branding
HausWitch
Branding
Recognition
Graphis New Talent Annual 2022, International
Silver Logo Design
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Objective
Create a branding system that encapsulates the values of HausWitch as a modern style spiritualistic store.
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Approach
HausWitch is a modern metaphysical lifestyle brand that combines the principles of earth magic, spirituality, and interior decorating to bring magic and healing into everyday spaces. The proposed brand delivers that mystical and spiritual aspect you would often see within modern day witchcraft.
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The logo takes a morphological approach on both the name and brand. The black cat figure is typically seen relating to witches and the door correlates to the name "Haus" meaning house in German. The door also represents the home good products you can find within the store.
